» Nielsen Reports On Mobile Entertainment And Gaming - Moconews.net
Related Topics: Mobile Gaming, Research — Permalink - Comments (1) [by james]
Nielsen has done a couple of new studies, Benchmarking the Active Gamer study and Benchmarking Mobile Entertainment. The studies will be published tomorrow, but there’s quite a few stats available today, including:
- On average, active mobile phone consumers report spending 17 hours on their phones per week, 13 talking and 4 on data services, surpassing music, video games, movie going and home entertainment
- Topping all entertainment expenditures for share of wallet, mobile phone users spend $57.50 each month on their phone and related services
- Of the mobile consumers polled, 60% said they pay for text messaging; 48% for custom ring tones; and 22% for games
- One in five (21%) teens downloaded at least 10 ringtones in the last three months, including one in eight (12%) who downloaded 15 or more
- 18% of active gamers have downloaded a game to their cell phone, with nearly two-thirds (63%) rating their experience from good to excellent
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