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Making MCommerce Simple, Safe And Cheap
Rob Perkins of the UK's LUUP writes a letter to the editor of the Financial Times about what's required for mobile commerce to succeed - saying "If we want m-commerce to take off, we have to focus
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Text To Pay
[ Text_to_pay2] Encore une vidéo sur le paiement par mobile de personne à personne aux USA ... . Les solutions de P2P mobile payment: Europe : Crandy, Luup USA: Obopay, Paypal mobile
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UK tech PR client wins
PR Week has reported that some tech PR accounts have been snapped up of late. Pleon has landed the Kyocera Mita account. Omniture has given its UK & France PR work to Carrot. Sigma Systems has given its UK PR to Kinross & Render. Norwegian firm LUUP has hired Brands2Life for UK PR.
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Luup en UK
Après avoir démarré en Norvège, le moyen de paiement par mobile Luup annonce son arrivée sur les marchés anglais et allemand. Annonce de bonne augure pour le marché du m-payment en Europe après les
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Le système de paiement sur mobile LUUP gagne ...
Le système de paiement sur mobile LUUP gagne l’Europe Posted in Articles, Dématérialisation monnaie, Téléphone Mobile by 131952 on the mai 29th, 2006 La société mère de LUUP, Contopronto, est norvégienne, et indépendante des opérateurs ... européenne conforme à la directive e-money. Son système de paiement sur mobile, LUUP, vient d’être agréé au
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M-Commerce is here!
The long awaited e-Commerce revolution on the mobile phone, popularly called M-Commerce is finally here ... the technologies required are now in place, a company called LUUP a joint British and Norwegian
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M-commerce is coming
Paying for items with a mobile phone could soon take off in the UK, in the same way it has overseas. LUUP, which is already up and running in Norway, allows users to send or receive money or pay for items. The phone is linked to a bank account, a credit or debit card. M-commerce
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M-Payments in the UK and Germany
Mobile payments are moving in the UK and Germany. LUUP, the first payment system specifically for mobiles, launches today in both the UK and Germany. LUUP (called LUUPAY in Germany) allows consumers to use ... it: - Payments News - Guardian - LUUP’s press release
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New SMS peer-to-peer payment system launched
A new mobile phone payment system has been launched in has been launched in the U.K. and Germany. LUUP (called LUUPAY in Germany) allows consumers to use their mobile phone like a wallet to shop
From Mr Rob Perkins.
Sir, With regard to your article on m-commerce ("Mobile phone? That'll do nicely", Digital Business, June 21): it is good to see the mobile payments industry in the spotlight, particularly in light of the recent flux of entrants into this market place. Right now, the biggest driver for the mobile payment industry is the youth market and its increasing demand for smaller purchases such as ringtones and wallpapers. For this market to expand, we need a simple, safe and cost-effective solution. Micro payments via premium SMS (short message service) simply aren't sustainable - the fees are too high for many merchants and simply unaffordable for many consumers.
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Young people wanting to make small purchases via their mobile phone need a more cost-effective and controllable m-payment service. In Germany and the UK, mobile phone users can already make payments via a mobile e-money account, that can be topped up from a personal bank account or funded directly from credit/debit cards. Consumers can fully manage their account online, just as they would with online banking, and content providers also benefit from having a cheaper alternative to premium SMS.
The article also suggests that peer-to-peer money transfers via mobile phones are yet to be made possible. However, this concept is already available for consumers wanting to repay friends or split restaurant bills in the UK, Germany, Norway and Poland, for anyone with a mobile phone, any network and via a simple SMS.
If we want m-commerce to take off, we have to focus on making it simpler, safer and cheaper for consumers to make payments via their phone.
Rob Perkins,
Director - UK,
LUUP,
London W1J 8ED, UK
