“Flashes of genius, showers of brilliant ideas--it's intriguing to imagine that these are all your company needs to create blockbuster products and services. True, successful innovation does require inspiration. But that's barely half of the equation. It also requires discipline: rigorous, systematic ways to bring good ideas to profitable fruition. But balancing the inspiration/discipline equation isn't easy. And breakthrough products or services aren't the be-all/end-all of innovative thinking. Small, steady improvements to all your business practices can prove equally vital--and profitable.”
- Harvard Business Review: One Part Inspiration, Two Parts Discipline, May 2004
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