Over at BillingWorld there’s a fairly comprehensive piece about the problems and vulnerabilities in mobile billing systems, seen from both the carrier and the content providers point of view.
“For now, the service providers' content strategy remains in an early phase, where the focus is on infrastructure and throw-it-against-the-wall-to-see-what-sticks tactics. But content has been a multibillion-dollar business for several years, thanks largely to ring tones. Now service providers are busy introducing new partners and new types of content. While things like fraud prevention and revenue leakage are in the discussion, effort is not yet being spent on putting the controls in place that a mature content business will need.”
Obviously some companies are focusing on this, but the industry as a whole might need to look a bit closer. If you’re involved in the actual process of selling or buying content between carriers and providers, this article is worth a read.
The same site has a Q&A with Charmaine Oak, senior product managerenablers and billing for Orange UK, and Graham Carey, marketing director--EMEA for Portal Software, about the carriers mobile content experience.
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