Reuters reports that Japanese mobile operator NTT DoCoMo is setting up a mobile payments joint-venture McDonald’s Holdings Co. (Japan). McDonald’s Japan will hold a 70 percent stake in the joint venture, with DoCoMo owning the rest. The companies had announced in July their intention to launch a 300 million yen ($2.48 million) venture. In addition to enabling mobile payments, the venture will offer some users special promotions. (However, the article is thin on details, so no idea how this will play out in mobile marketing campaigns and/or loyalty-schemes.)
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