Thursday, December 21, 2006
Helio partners with Obopay - FierceWireless
Chalk another MVNO up for Obopay: After announcing an expected deal with Amp'd Mobile, Obopay has signed one with MVNO Helio for its mobile payments service. Just like the Amp'd offering, Obopay will enable Helio subscribers to use its "real-time, secure, mobile peer-to-peer payment service, which is linked to an Obopay Prepaid MasterCard account." The service allows users to check balances, view payment histories, add funds and more.
For more details on the Helio-Obopay tie-up:- read the company press release
Tuesday, December 19, 2006
African mobile payments - 160 Characters
Submitted by Mike Grenville on Tue, 12 Dec 2006 11:36 |
Text messages are helping resellers replace scratch cards in Africa and South America.
Africa has the quickest growth rate in pre-pay communication, over and above any other region in the world apart from Eastern Europe. Africa had more than 60 million pre-pay subscriptions at the end of 2003 increasing to 100 million in 2005, nearly doubling the size of the market in just two years.
For GSM operators in Africa, as well as in Asia and Latin America, 75-90 per cent of their revenue comes from pre-pay. In these places, few people have credit cards or bank accounts and so scratch cards are mostly used to top up credit. However, as well have having distribution problems to remote areas, they are also vulnerable to theft.
XIRING believes that the pre-pay communication solution that they have developed, in conjunction with Expand, will provide operators with a secure and flexible way to resell credit.
All the operator has to do is provide the merchant with a time credit, which is uploaded onto a smart card and inserted into a mobile XIRING reader. After inserting the correct PIN code, recharge numbers are generated which can then be resold o mobile phone users. The user then sends a SMS to the operator with the recharge code and receives a SMS in return with their time credit.
There are two styles of offline card readers - one small and other like PDA size which can connect to small printer as required legally in some countries.
Roger Mechri,(pictured) International Indirect Sales Manager, XIRING comments: “This type of pre-pay solution is particularly valuable in the developing world, such as Africa, where there is an absence of telecommunications infrastructure and where there are very few cash points and even fewer people with bank accounts. The mobile pre-pay technology allows GSM operators to increase their distribution channels, reaching a much larger network of people, even those individuals in the more deprived regions."
“This virtual pre-pay solution also provides greater security allowing operators to get rid of scratch cards and the associated problems of control and distribution. Africa has the quickest growth rate in pre-pay communication, over and above any other region in the world apart from Eastern Europe. Africa had more than 60 million pre-pay subscriptions at the end of 2003 increasing to 100 million in 2005, nearly doubling the size of the market in just two years.”
Launched February 2006, so far three companies are using the solution in Africa; MTN Nigeria has 5,000 terminals distributed, Nginge Boke 2,000 terminals in South Africa, Expand in Seychelles and in South America Umbryo in Brazil is running a pilot. Discussions are progressing with two operators in Madasgascar - Orange & Madagascar Telecom.
"The technology is encouraging an entrepreneurial spirit amongst small businesses keen to distribute the solution, thereby helping to stimulate the local economies in Africa" said Mechri.
Friday, December 15, 2006
Barclays Oyser Card - ePaymentNews
Transport for London
Dec 14 2006 : Barclays Bank is to launch contactless credit and debit cards that double up as Oyster travel cards.
www.barclaycard.co.uk
Barclays news release
Transport for London website
Visa UK Plans Contactless Rollout in 2007
MasterCard Announces European Contactless Trials
RBS Says Contactless EMV Trial a Success
Saturday, December 09, 2006
Infineon E-purse - ePayments News
Thales
Dec 06 2006 : Chip manufacturer Infineon has implemented a contactless e-purse payment system for 6,500 employees working at its new site in Munich, Germany. Staff have been issued with smart cards which carry both e-purse and security access information on the same Infineon chip, the firm says.
Additionally, one hundred coffee machines have been equipped with the unattended Thales AVT.controller module, Infineon says.
Related Links
www.thalesgroup.com/etransactions
MasterCard, Keycorp Offer Low-Cost Contactless Cards
Europe's Unattended Payment Market Set To Grow
UK's EMV Cards Could Carry An Oyster Application
Japan's E-Cash Market Holds Many Opportunities
Netcash - ePaymentnews
Creditman
Dec 04 2006 : UK start-up Netcash has launched a digital currency system, which it says can be used for both PC and mobile phone-based payments.
Netcash also says the Netcash system is accepted by a number of online retailers in the UK. But, in addition to targeting retailers, Netcash wants to encourage consumers to use its payments system on eBay as an alternative to PayPal.
Netcash website
www.companies4u.com
Financial Services Authority
PayPal to Support 10 Extra Currencies
Friday, November 24, 2006
Visa trails mobile coupons and rewards
Computer Business Review
Nov 21 2006 : Visa USA is to launch a mobile phone payments trial this month at its San Francisco, California headquarters. The pilot follows on from Visa's consumer trial of Near Field Communications (NFC) mobile phone payments at the Philips Arena in Atlanta, Georgia.
The Atlanta trial, which was launched in December 2005, ended in September. During the trial, 150 Atlanta Thrashers and Atlanta Hawks season ticket-holders with both a Chase-issued Visa credit card and a Cingular wireless phone account made payments at ViVotech contactless readers at concession stands throughout the arena.
Related Links
Visa contactless cards - ePaynews
Visa
Nov 24 2006 : Visa UK says its member banks have agreed to roll out contactless cards across Britain, by the end of next year, starting in London.
www.visaeurope.com
MasterCard Announces European Contactless Trials
RBS Says Contactless EMV Trial a Success
Friday, November 17, 2006
NFC on ePaynews.com
Nov 15 2006 : Disagreement between card issuers and mobile operators as to control over payment facilities embedded in Near Field Communications (NFC) enabled handsets is holding back deployment of the technology, says ABI Research senior analyst Jonathan Collins. He tells epaynews that key issues to be resolved are the location of card payment information on the handset, activation of the payment application, and fees payable to mobile operators by card companies.
MC's Pay Pass roles out to cabs - ePaynews.com
Nov 16 2006 : VeriFone and MasterCard have announced the first taxicab implementation of 'tap 'n go' contactless cards in the U.S The two companies have installed MasterCard's PayPass contactless payment technology in 250 Philadelphia taxis, along with VeriFone payment systems.
Amp'd & Obopay partnership - MoCoNews
» Amp'd Launches Mobile Payments
Related Topics: Amp'd -- Permalink - Comments (1) [by james]
Amp'd has signed up Obopay to offer a mobile payments solution. From the press release: "Amp'd Mobile device users will be able to send money to any mobile phone number and instantly receive money from any Obopay user. The service also comes with an Obopay companion prepaid debit MasterCard that lets users conduct retail transactions at more than 5.5 million retail locations and 396,000 ATMs in the U.S. using their Obopay account funds. With Obopay's account management features, users can also refer friends, check balances, get money owed from other mobile users, and view transaction histories." The two companies are also offering a $25 bonus to people who sign up for an Obopay account.
For me, the interesting part will be when people will be able to send small amounts of money to each other, or a company selling mobile content, without losing a whopping slice of it to the telcos. (Press Release PDF)
Monday, October 09, 2006
Death of the Ringtone - MoCoNews
» The Death Of The Ringtone
Related Topics: Mobile Music, Research, UK -- Permalink - Comments (1) [by jemima]
Dodgy sales techniques, piracy and full-track downloads are all being blamed as the bottom falls out of the ringtone market. Research by MusicAlly tracks UK ringtone sales growing from £34.8 million in 2000 to £177.3 in 2005, but predicts that will fall to £143.5 million this year and £78.8 million by 2007.
It's quite understandable though: the kids don't see the point in paying £3.50 for a tinny 10-second ringtone interpretation of a new song when they can often copy the full MP3 onto their phone and set that as their ringtone. That's not always done legally though - this piece says younger phone users are using their phones to record music on their computers or are Bluetoothing tracks from friends. There's also software floating online that converts MP3s to ringtones.
Misleading sales subscriptions are also a factor because users often don't trust ringtone services.
M:Metrics data for Europe shows a 42 percent drop in sales, part of what senior analyst Paul Goode described as a significant shift for the ringtone market: "As mastertones supersede polyphonic tones, and short codes gain steam as a merchandising vehicle, the economics of the business will have to change. The availability of tools to make user-created ringtones more accessible to the masses poses an even greater threat to companies who can offer no additional value to a consumer who buys a ringtone in lieu of making one themselves."
Related: UK Leads In Mobile Music Consumption, US In Ringtones
– Mobile TV Now More Successful Than Ringtones -- Vodafone
SonyBMG on Mobile Music - MoCoNews
» Sony BMG Bullish On Mobile Music
Related Topics: Mobile Music, Research, SonyBMG -- Permalink - Comments (0) [by james]
A couple of interesting points about digital music as part of Sony BMG's business...it's currently around 20% but "that percentage should rise "significantly" when someone figures out how to make platforms interoperable. Hesse expects digital revenue to rise between 50 percent and 60 percent in 2006?.
On the mobile side: "On average, 4.1 million, or 2.1 percent of the 190 million U.S. cellular subscribers, used their mobile phone as a music player in August, according to M:Metrics Inc. The research firm estimates that number slides in Europe to 649,490."
Related stories:
–UK Leads In Mobile Music Consumption, US In Ringtones
Microsoft Points on Seeking Alpha
Microsoft's Latest Marketing Scheme: Pinching Pennies Off the Customer
Posted on Oct 4th, 2006 : Carl Howe (Blackfriars Communications) submits:
Writing articles about Zune marketing is about as challenging nowadays as writing about Republican political scandals. In the military, it would be called a target-rich environment. That said, here's another one.
Largely unnoticed in the pricing announcement last week was this little tidbit about how consumers might pay for Zune music. CNET had a pretty decent description in their article, where they accurately noted that Microsoft's real play is to get people to buy subscriptions for $14.99 a month. But if pressed, they'll generously allow people to buy individual songs. But you can forget one-click buying; Microsoft (MSFT) has a cuter idea:
There will also be the option of purchasing individual songs through a system called Microsoft Points. The new Microsoft cash system will work by adding money to an account, as with a prepaid phone card. Points will then be deducted from the account with each purchase. A single song will cost 79 points, "the equivalent of 99 cents," according to Microsoft spokeswoman Kyrsa Dixon.
The point system is already used in the Xbox Live Marketplace, and Microsoft plans to host other online stores where Microsoft points can be redeemed, according to Katy Gentes, product marketing manager for Zune. In the United States, points are available in denominations of $5 for 400 points, $15 for 1,200, $25 for 2,000 and $50 for 4,000. That makes $1 worth about 80 points.
Now from a marketing point of view, there are two marketing tricks going on here. First is the concept of not having 100 points equal a dollar. That would be too simple and easy to understand. Instead, Microsoft sets the song price to 79 points, which most people will perceive as being inexpensive because it is less than 99. Cute, very cute.
The second marketing trick is the use of a new form of currency; yes, Microsoft money has finally arrived, and it has all the charm of an end user licensing agreement -- and just as many tricky parts. Note the denominations offered above and think about this common transaction: buying your average, garden-variety album for $9.99. You'll need probably 799 points to buy that. But notice that there's no 800 point denomination. Microsoft is betting that most consumers won't buy two 400 point packs, but will instead opt for purchasing 1,200 points for $15, and will leave the extra 400 points on account with Microsoft. So consumers end up either 1) doing extra work to pay exactly the right amount (i.e., going to the store, purchasing two 400 point packs, returning to the music purchase and then buying their album), or 2) provide an interest free loan to a company that has $40 billion in the bank. Cute, too cute by half.
Microsoft seems to take particular glee in making consumers work harder than necessary to buy their products and grabbing every fraction of a penny they can squeeze out of the transaction. If the company spent half as much effort investing in, say, making a truly elegant hardware device (instead of just re-badging someone else's) and making the user experience simple and hassle-free with one-click credit card payment (it worked for Amazon (AMZN), didn't it?), they'd probably make more money in the end than pinching pennies with tricky pricing and proprietary money schemes.
Someone once said that the lottery is a tax on people who are bad at math. Maybe Microsoft intends Zune Marketplace to be a tax on people who like marketing tricks. It might work, but it's no way to build customer loyalty.
Full disclosure: I own shares of Apple Computer.
PayPal in court
Making PayPal Your Friend
Ron Lieber writes for the Wall St. Journal about PayPal and some recent changes following settlement of complaints brought by 28 state attorneys general. Lieber recommends not funding PayPal transactions directly from your bank account account but, rather, using either a debit card linked to your checking account or selecting the credit card option each time you use PayPal.
Friday, October 06, 2006
Valista survey on Operator's cut
Everyone in the content game knows that the mobile industry’s biggest bugbear is the large slice of revenues that network operators take. Now its official. Research carried out last week at Mobile Content World in London of the exhibitiors and delegates found that more than half of respondents correctly answered that mobile operators currently take 40 to 50 per cent of mobile content transactions. However, less than six per cent believe this will be the case in three years time. In fact almost two-thirds of those questioned believe that in three years' time, mobile operators should cut their share by at least half — to less than 20 per cent, with 18 per cent of respondents believing that they should take only five per cent.
The study, carried out by Valista a leading, independent provider of merchandising, payments and settlement solutions, finds that what is clear is that in order to safeguard revenues, the industry needs to drive the uptake of mobile content through creative and flexible pricing, content bundling and promotions and cleverly targeted content.
More than 28 per cent of delegates surveyed believe that targeting content by demographic groups and communities will be the most likely way to increase content purchasing, closely followed by flexible pricing (27%) and improved mobile search (20%).
According to Arlene Adams, Vice President at Valista who attended the Mobile Content World show yesterday, "Currently, operators take the greatest share of mobile content revenue, but the distribution of power could shift - particularly when the major media moguls secure their foothold in the marketplace.
Consolidation and the entrance of major consumer brands will shape the future value chain, and operators need to balance recouping revenues with the desire to maximise their share in the long run. In this regard, operators need to look at more innovative merchandising and marketing tools to encourage their consumers to buy more. In addition, a payments model which lowers or eliminates revenue leakage and allows end-to-end traceability for transactions and the parties involved, will allow operators to look at lowering their fees while encouraging growth in the content market."
Good news for the industry came in the finding that mobile TV and Video downloads will be the most popular forms of content over the next few years, an opinion that mirrors recent analyst predictions. Broadcasting rich content will see a move from lower value payments (micro-payments) to higher value transactions (macro-payments). In this regard, operators need to protect their brand and look at personalised and compelling content to grow Average Revenue Per User (ARPU) and drive off competition from more traditional payment schemes. Less positive for operators was the finding that only 15 per cent of content purchased will be part of an ongoing subscription model.
What may make uncomfortable reading is the fact that, according to attendees, mobile operators will not see content purchases making up for falling revenues. More than half of those who contributed (58%) believe that in three years' time, less than 25 per cent of total operator revenue will come from mobile content and 15 per cent believe that it might drop as low as 10 per cent. This figure is interesting given that mobile content and entertainment services market accounted for less than four per cent of total mobile service revenue and less than 19 per cent of non-voice revenue in 2005 according to research firm, Analysys. Another figure quoted by iGillott Research predicts that mobile content will account for 40 per cent of operators' revenue by 2009.
Despite the variations in the predictions above, those questioned in the Valista poll were in agreement on the future of mobile payments, with more than 65 per cent believing that the current system of paying for mobile content via Premium SMS will, in the next few years, give way to more flexible and robust payment methods such as paying via the monthly bill (direct-to-bill charging).
Today's Payments News
Mobile Contactless Payments - $36 Billion In Payments By 2011
Strategy Analytics has released “Mobile Contactless Payments –Growth on the Horizon,” analyzing payment for goods or services using phones instead of cash or credit/ debit cards. According to the company, "the report concludes that the conditions are finally right for growth over the next five years, projecting that mobile contactless payment will be used to drive sales of $36 billion by 2011."
Will Contactless Payment Cards Connect In The U.S.?
Bankrate's Gregory Taggart reports on the growth in contactless card usage in the US - highlighting Visa data showing that "contactless transactions are an average of 25 percent faster than cash" and claiming that the contactless roll-out in the US has been the fastest deployment of new payment technology ever.
UK: HSBC Rings In Mobile Banking
Richard Wray reports for The Guardian about HSBC's launch today of a new mobile banking service that will allow customers to "use their mobile phone to check their bank balance or help their friends or family pay for calls." According to Wray, "after downloading a simple piece of software to their phone, the bank's customers will be able to check their balance or find out if they have been paid, wherever they are."
- NTV, NTT DoCoMo Co-develop Mobile Phone System to Distribute and Store Video-embedded E-coupons and E-cards
- Hypercom Wireless Payment Terminals at Arizona State Fair Let Fairgoers Use Credit/Debit to Pay for Rides
- MoneyGram Delivers New Patent-Pending Technology Allowing Billers to Review Payments Online Prior To Acceptance
- National Bankcard Systems Selects WAY Systems Mobile Transaction Terminal as Preferred Wireless POS Payment Solution
Thursday, October 05, 2006
Youth & Texting - from 160 Characters
News: U TXTING 2 ME? | ||
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Wednesday, October 04, 2006
Mobile banking UK - Payment News
HSBC, First Direct launch mobile banking
HSBC and First Direct are going live with their mobile banking service in the U.K. today, which runs over GPRS and is available to 02, Vodafone, Orange, T-Mobile, Virgin and Tesco subscribers. The new service enables users to access their bank accounts for mini-statements, balance inquiries and to top off their phone accounts. The companies say the service will result in a cost savings for the users because it will save them on ATM fees from rival banks.
For more on the mobile banking service:
- see this article from VNUnet
Tuesday, October 03, 2006
Bitpass on Payments News
Bitpass Unveils Next-Generation Digital Commerce Engine
Bitpass has announced its next-generation digital commerce engine, which the company says "allows merchants, publishers, marketers and consumers to fully capitalize on digital content."