From Payment News:
"Over the Christmas holiday weekend, I happened to notice that PayPal had some consumer-focused advertising up on the Boston Globe's website - in the right sidebar of the Globe's Business section- note that PayPal's ad is in an ad rotation and you may not see it unless you refresh the page several times. This is the first time that I recall seeing this kind of consumer-focused advertising from PayPal.
A Flash animation in "skyscraper" format, PayPal's ad consisted of several sequences that played through one time on the page:
- Text: "Remove the hesitation from shopping online."
- An image of a credit card with its numbers animated.
- Text: "Shop without sharing your financial information."
- A "Learn More" button linking to this landing page with the theme "PayPal. Privacy is Built In"."