[by rafat]
"And why is this important? From the description of it, this seems to be among the more ambitious attempts by magazines to extend into mobile: UK's film magazine Empire, owned by Emap, is launching new mobile portal called Empire Filmnight Club, allowing customers to download video clips, buy DVDs and post movie reviews.
Subscriptions cost £3 a month and include a free DVD rental every week, Empire reviews and interviews, videoclips and film trailers, MMS movie alerts, 25% off a one-year subscription to the magazine and 10% off DVD purchases.
The portal will be on Vodafone, O2's i-Mode and T-mobile."
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