Guardian Unlimited Business | | Scramble starts for pay-by-mobile business:
Wednesday May 3, 2006
"Mobile phone users will today be given the chance to use their phones as electronic wallets, allowing them to pay for goods and even send each other cash which can be retrieved from cashpoints. But the launch of LUUP in Britain, backed by billionaire property magnate David Reuben, could be overshadowed by moves this summer by the five mobile phone operators to launch their own service, Pay4It.
There have been several attempts to get so-called mobile commerce - or m-commerce, as the industry calls it - off the ground in Britain over the past five years. Delays in the technology, disagreements between partners and confusion among consumers means it has been restricted to the use of premium rate text messages to pay for mobile content such as ringtones and wallpapers."