Helio, a new mobile virtual network operator (MVNO) launched earlier this month by SK Telecom and Earthlink, includes new "gifting" and "begging" features for its subscribers to gift a purchased music video, game or other content from their Helio handset to another Helio subscriber. Begging does the opposite, allowing a subscriber to request a gift from another subscriber. Helio's got a blog called Helio Mag where the company talks about its service and what's cool.
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