LUUP, the first payment system specifically for mobiles, launches today in both the UK and Germany. LUUP (called LUUPAY in Germany) allows consumers to use their mobile phone like a wallet to shop with retailers or send and receive money on a person-to-person basis - with cash, debit/credit card and bank account functions built-in.
Unlike other mobile payment solutions, LUUP is designed specifically for mobile phone use and is fully independent of mobile phone operators. LUUP accounts are available to anyone over the age of 14 and are created instantly by SMS with full registration completed through an easy sign-up process on the LUUP website - www.luup.com. LUUP is fully integrated with the UK and German banking systems allowing funds to be accessed from credit cards, debit cards and bank accounts.
LUUP is live! Check them out at http://www.luup.com. They've got 10,000 accounts across UK, Germany and Norway. That's quite a bit of market traction!
I'm going to sign up in a moment...