"Posted Live from MEX
Speaker: Tracy Ross, Principal Researcher, Mobile Telecoms, ESRI
Tracey talked about taking a step back to determine what users really want to do in a mobile context. Participative design tools, user mapping, diary studies, ‘experimenter’ immersion and pre/during/post task analysis are a mix of techniques that can be used. Tracey described ten studies at ESRI that used these techniques and provided some insights…
Going Out for the Night
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Dipping in and out of apps is frustrating
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Needs differ depending on content (e.g. whether know where they are going?)
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Service must pass the ‘is it worth the bother’ test
What’s Needed of Mobile Commerce?
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Cashless/cardless welcome
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Swapping cash between phones desirable
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Pointing phone towards need desirable (near field communications needed)
Hidden Secrets on Your Mobile
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Boys - social and ego based - mainly photos
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Girls - emotional - photos and text
Link between (casual) Games and Chocolate
- Girls - simple games, little concentration, likened to chocolate
- Boys - Competitive
Supporting Group Communications
- Groups fluid but overlapping
- Value in sending group comms - but under used
- Need to support multiple personas
Moblogging
- Close relationships, infrequent co-presence, low covertness
- Barriers - image quality, usability, cost
- Enablers - Being able to manipulate images, access from mobile, common format
Off The Beaten Track Crowd
- Tension between being contactable and behavioural etiquette
- Not just location but also where going and where been
Journeys
- Need ability to log reminders while travelling
- Need support services (speech, availability of services) to be able to do this on the move
Mobile workers
- Importance of organisational context (e.g. time estimates)
- Up to date centralised information required
Challenging environments
- Procedural interfaces don’t work (dip in, dip out)
- Need ability to capture and track"
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