In the UK, HMV and Digital Rum have announced a new mobile service that enables music, film fans and gamers to Txt2Buy CDs, DVDs and Games directly from their mobile phones. "The new Txt2Buy service allows consumers to respond immediately to HMV adverts appearing in the national and lifestyle press, using their credit/debit cards to buy products 'on the move' in a simple three step process over the mobile internet."
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