The State of Global Mobile and Digital Music Market: Mobile Sales Cross $400 Million
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The International Federation of the Phonographic Industry (IFPI) has come out with a very detailed report on the state of the online and mobile music industry and 2005 figures. Too detailed to summarize, but some topline numbers related to mobile:
— Digital & mobile sales of $1.1 billion for record companies - up from $380 million the previous year, and making up 6 percent of all music sales.
— Mobile music now accounts for approximately 40% of record company digital revenues.
— Mastertones account for the bulk of their $400 million-plus mobile music revenues.
— Ringtones are the most popular digital music format, with 19% of internet users having downloaded a ringtone — three times the number that have bought a track online.
— In Japan, the most developed mobile music market, mobile sales reached US$211 million, representing 96% of all digital music sales, for the first quarter of the year.
— In Europe, ringtones are the most popular digital music format, with 19% of internet users having downloaded a ringtone - three times the number that have bought a track online. Almost half of file sharers (43%) bought a ringtone, compared to 26% of online music buyers and 19% on average (this is correlated to age with younger consumers more likely to have both shared files using P2P networks and purchased a ringtone).
— 3% of European internet users are frequently using their phones for music downloads.
— Master ringtones have rapidly become the largest mobile music segment by value, and will overtake polyphonic ringtones, in volume terms, by the end of 2006.
— In Europe and Japan, master ringtones already account for half the ringtone market. In the US master ringtones represent 60% of total ringtone revenues.
The full 24-page report is available for download here (PDF file) and a lot of related facts and figures are linked from the release page