Monday, January 16, 2006

Marketing info via SMS

Mobile Marketing Info - from Moco News

This little feature about MultiMedia Direct has some interesting figures on mobile marketing:

  • 3 million U.S. and 6 million European users have opted in or registered to receive marketing information over their mobiles.
  • Some 15 percent of the 350 billion text or SMS messages transmitted monthly are marketing messages, according to Yankee Group, an industry research firm.
  • Most of his opt-in subscribers are 18 to 34 years old and are interested in receiving exclusive news, coupons and content.

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