Mobile Marketing Info - from Moco News
This little feature about MultiMedia Direct has some interesting figures on mobile marketing:
- 3 million U.S. and 6 million European users have opted in or registered to receive marketing information over their mobiles.
- Some 15 percent of the 350 billion text or SMS messages transmitted monthly are marketing messages, according to Yankee Group, an industry research firm.
- Most of his opt-in subscribers are 18 to 34 years old and are interested in receiving exclusive news, coupons and content.