In the first of a series of country-specific reports to be launched in 2006 Wireless World Forum looks in detail at the UK mobile market.
Mobile ownership in the UK, representing the number of unique mobile owners as opposed to actual accounts, has passed 43 million, or 82 % of the population.
Data and profit optimization, rather than subscribing the remaining 18% represent the long term growth scenario for the UK's mobile industry. With O2, Vodafone and Orange generating nearly 75% of the market revenues, pricing strategies combined with ongoing support for data services by these operators has averted the potential "race to the bottom" feared by market analysts as a result of an increasing number of new entrants.
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