Music labels embrace mobile beyond ringtones
While ringtones are still the music industry's favorite mobile product, there are clear signs that music labels are embracing additional mobile content products like mobile games and video to promote their acts. However, the entertainment field continues to decry the length of time it takes to develop for the mobile platform, which severely limits the ability to include mobile content in their pre-release strategies.
For more details on this trend
- read the Billboard article (sub. req.)
- also available w/o subscription via Reuters