"No one needs our content but we've made them desperately want it"
Published: Thursday 14 September 2006
Chernin said today only four per cent of the 219 million mobile subscribers in the US watch mobile TV on their handsets. But if that figure increased to 20 per cent and each viewer spent just $10 per month on mobile video, mobile TV would generate nearly $5bn in revenue.
Getting every teenager in America to spend $5 per month on mobile entertainment could generate another $5bn for the industry, Chernin said. And simply increasing the number of people buying ringtones by just five per cent could generate $1bn revenue per year, he said.
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