Remote Order And Pay Redux
Sarmad Ali writes for today's Wall St. Journal about how SMS-based text messaging is the latest way consumers are ordering their morning coffee (and more) while in-bound to the office. Ali writes about New York-based Mobo Systems, Menlo Park-based MyTango, and UK-based Software For Restaurants and their different flavors of remote order and pay. Several years ago, a Seattle-based company named Ontain pioneered remote order and pay services (using a simple IVR approach instead of SMS-based text messaging) and conducted several trials in various markets with, among others, Starbucks. Ontain's approach failed to achieve commercial success, however, and likely was one of those cases of being ahead of its time.
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