Mowave Uses PayPal's 'Text to Buy' Service With Magazines
UK-based mobile entertainment and solutions provider Mowave has launched a new mobile service with PayPal that will allow readers of Maxim and Stuff magazines to purchase a range of products, such as subscriptions and electronics, simply by sending a text message from their mobile phone. The service, which utilizes PayPal’s new “Text to Buy” platform, marks the first time that UK publications have implemented a mobile payment system to process subscriptions or purchases of goods.
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