Do Consumers Need More Ways To Pay Online?
Javelin Strategy & Research has announced the results of the 2006 Annual Javelin Consumer Payment Poll commissioned by PaymentOne - concluding that the majority of online consumers would buy more if safer and more convenient payment options were offered. Javelin reports that the Payment Poll responders said they would each spend $960 more per year if better payment options were available online, which, based on over 15 million active online buyers, translates to $14.4 billion of lost revenue opportunity for digital merchants.
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