Shopping By Phone, On The Move
Stuart Elliott reports for the New York Times on plans by the Condé Nast magazine Lucky to give readers the chance to buy products from 18 companies by sending messages from their cellphones in a program called "Live Buy It" that uses a service from PayPal known as PayPal Mobile Text2Buy. According to the article, "one reason the promotion is using the PayPal Mobile Text2Buy service is that in a survey of Lucky readers, 83 percent said they were familiar with PayPal."
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