Tuesday, July 11, 2006

Poor mobile marketing response - MoCoNews

» A 75% Waste Of Mobile Marketing

There's an interesting post over at MobHappy about the difficulties of advertising mobile content, or more specifically of getting people to respond to advertising of mobile content and follow through to purchase it.
"The call to action is an inbound text message, which generates a WAP Push message to sign people up to the service. An amazing 75% never respond to the WAP Push."
There's some good comments there about what might be going on...

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